Offbeat music artist Momo:Tempo has joined forces with dynamic production company LoveLove Films to produce a unique music video for an innovative setting – the press launch of the Olympics at Weymouth. The buzzing video will be screened on a giant 360° panoramic screen as part of the Maritime Mix- London’s 2012 Cultural Olympiad by the Sea.

Lovelove Films managing Director Georgina Hurcombe was approached to produce the 360° creative video by Visual Soundtrack Project Director Geoff Foulkes, as part of a prestigious collaboration with the Visual Soundtrack Programme. Lovelove was invited to be involved in the programme, which was set up to encourage growth and innovation in South West based music visual content businesses. The Visual Soundtrack is taking a two-tonged approach, firstly to support high growth potential creative businesses in the region, and secondly, to help them develop revenue strategies within the music industry. Foulkes, former director of International Acquisitions at Warner Music explains, “Our project is all about encouraging creative businesses to get together and come up with innovative ways to make music and visuals work”.

Lovelove Films produced the unusual music video for Momo:Tempo’s brand new track “Nudge”, and brought it to life in under two weeks. The video demanded copious creative innovation from the film production team, who simultaneously worked alongside After Effects whilst learning the techniques of how to create 360° panoramic content across five giant screens . Producer, Georgina Hurcombe stated, “Our animation team thoroughly enjoyed the challenge of learning a new technology framework whilst approaching the innovative video within the tight timeframe”.

Lovelove Films, which formed in 2010, has grown from strength to strength as a leader for music videos and animation in the South. The innovative independent multimedia company have been particularly successful with creating content for an array of artists, ranging from Joss Stone’s signed band Yes Sir Boss, to quirky International artist Gabby Young. The collaboration between Momo:Tempo and LoveLove Films provides the company with yet another opportunity to showcase the talents of the team; this time immersing an audience within a 360° panoramic unique experience.

The music video shoot for Momo:Tempo’s track “Nudge” took place in Poole at DK Capture Studios which involved artist Timo (Momo:Tempo)dancing around a blue screen for six hours; “Six hours of dancing? Pah- Easy… It’s spending so long having to look at my damn-fool-face – that’s the challenge” says Momo:Tempo’s Timo Peach. Discussing his collaboration with LoveLove Films, Timo explains, “The team at LoveLove have pulled a blinder, what with the technical demands and the rapid turnaround of the video. The production team have produced a fantastically entertaining bit of graphic theatre”.

Momo:Tempo is the independent creative, Timo Peach. A designer, writer, music artist and music producer based on the South coast of Bournemouth. Peach’s wide creative work has fed a distinctive, playful Momo sound- as artistic contributor to a huge range of creative projects both international and domestic. Momo’s unique crafted riot of beats, tunes and carefully chosen words boast influences from just about every corner of EDM. From quirky grooves to lush, romantic melodies – featuring a few silly voices, a spot of camp baritone karaoke, a bunch of blaring horns and a twist of two of world spices; all jelled together with Momo’s trademark spoken word style.

Animator at Lovelove Films, Sunny Clarke describes how important it was to blend the cultural and unique influences of Momo:Tempo with the creative practices of After Effects software: “Our aim was to create a video influenced by the 1960’s animations of Soul Bass, but with a contemporary style to reflect Momo:Tempo’s fun and quirky style. By incorporating this animated style, we were able to fill up the 360° panoramic screens with content that is everywhere, with lots of individual animations keeping audiences entertained and guessing what’s going to happen next. The most important thing about a 360° project that we have learnt, is that it is vital to use the space provided to fully entertain an audience”.

Momo:Tempo has recently collaborated with Poole’s Lighthouse, scoring the soundtrack to Hazel Evans’ award-winning work ‘Adventures Into the Monochronium’; and has recently finished producing the soundtrack for the fifth series of popular TV production series “Sophie Grigson in…”. Momo’s second album is due to be released later this year.

The creative music video will be showcased at the giant ICCI360 Arena in Weymouth, which features a truly amazing 360° immersive audience experience; and will be a central element in the ‘Maritime Mix’ programme for the Olympics at Weymouth. The Arena provides audiences with a unique opportunity to experience and participate in a diverse range of creative and cultural activities during the Olympics, including stunning live music, theatre performances, 360° film presentations, high resolution photography, animations, and interactive gaming events to excite children and young people.

The music video “Nudge” will be presented throughout the duration of the Olympics, Paralympics and Olympiad events. For more information about schedules can be found on the ICCI360 Weymouth 2012 website.

For more information on Lovelove Films see our website: WWW.LOVELOVEFILMS.COM